Case Studies

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  Microsoft's Windows 7 Launch

  Scenario

  • The launch of the new Windows 7 operating system replacing current Vista products on shelves.
  • The global launch for this software is tipped to be the biggest in 4 years since the launch of Vista in 2005.
  • Windows 7 was designed based on customer feedback; it aims to make PC use simple and easier.

  Action

  • Over the past year, Microsoft AU and participating agencies including Powerforce have been planning and developing a visual merchandising plan to roll out the much awaited Windows 7 operating system.
  • Powerforce assisted by conducting thorough in-store audits on shelving and display dimensions for point of sale requirements. The field team were also called on to provide valuable feedback on proposed point of sale pieces for Windows 7. These were then designed and produced to cater for each retailer.
  • In the lead up to the Windows 7 launch, our dedicated Sales and Field merchandising team were working around the clock to train their key stores on Windows 7.
  • Face to face training and in-store demonstrations took place to ensure all retail sales people were equipped with the knowledge of selling Windows 7 products and features to their customers.

  Result

  • Our team were able to negotiate and place all pos in store, covering over 353 stores across Australia and New Zealand.
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  Coles - Store Renewal Program

  Coles Balgowlah NSW - Stores Renewal Program

  Project Overview

  • Coles Balgowlah in Sydney was selected as a pilot for Coles “Stores renewal program”
  • Relayforce were chosen as the Partner of choice to fully complete project
  • This is the 1st Store in Sydney as part of the new concept store
  • All layouts to be completed in 4 weeks
  • Relay force team selected to commence layouts in store 18/5/09
  • 12 team members from Relay force available to complete project
  • Team leader appointed to manage project aligned to brief
  • All layouts implemented as per schedule

  

  Achievements

  • Relayforce appointed Team leader to manage the team and complete layouts to planogram
  • Scheduled work completed efficiently as per challenge set by Coles
  • Relayforce provided on the job training for store team members
  • Excellent feedback provided form store/senior management
  • Relayforce able to complete all layouts within 12 days /ahead in schedule by 16 days
  • Summarised feedback provided to Coles National office for future projects
  • Asset inventory captured by department as part of the project to include in future data base
  • Relayforce team were utilised to change over all tickets on shelf as part of new Marketing strategy

  

  Why Relayforce

  • Experienced team members able to implement layouts efficiently
  • 1500 Team members throughout Australia to conduct layout implementation in all areas
  • All team members have extensive retail experience
  • All resource requirements are fulfilled as per project requirements
  • Team members available on request for all projects nationally for any leading retailer

  
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  Vodafone Red Squad

  The Vodafone Red squad are a dedicated team of brand ambassadors acting as both a tactical and promotional team handling everything from stock replenishment and display merchandising to product promotions and demonstrations.

  Introduction

  • The team have recently set new benchmarks with their level of engagement with the Target management team working with area managers to secure and implement a number of massive handset displays (the scale of which has only previously been applied to blockbuster movie releases like Shrek and Spider Man), and have now set a new standard in Telecommunications retail merchandising.
    
    Displays were constructed within the home entertainment area which maximised visibility during the peak Dec-Jan trading period. This strategy assisted in generating record sales, increasing revenue over a three week period by over 270%, in key retail sites. Red Squad take a synergistic approach to field marketing by building strategic relationships with store staff, constructing promotional displays as well as face to face sales and retail promotions that focus on promoting Vodafone as the Telco of choice nationally
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  Retail Facts

  Retail Facts, the data collection arm of the group, successfully tendered and implemented the largest grocery price collection program in Australia.

  Scenario

  • Retail Facts were given 6 weeks to design, develop and implement an effective data collection program
  • The program consisted of price collection in 600 stores nationally over two days.
  • The two day program returned 300,00 price points via our PDA GPRS network.

  Solution

  • Retail Facts conducted a targeted pilot program to test database management systems and identify further training requirements./li>
  • Over 400 employees completed a training program specifically designed for the program allowing analysis for further training identification.
  • Retail Facts utilised validation processes at the point of entry, via PDA, and further developed validation methodology to ensure accuracy of data.
  • Retail Facts increases its management and supervisory support in addition to IT helpdesk capability over the two days.

  Outcome

  • On a monthly basis Retail Facts continues to collect data in over 550 stores nationally
  • Through further refined validation and collection methods Retail Facts ensures timely and accurate data is collected and reported
  • Continual performance analysis ensures monthly program is completed in an effective and efficient manor.
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